對於小型企業，網站在構建品牌形象、提(ti)升(sheng)品(pin)牌(pai)知(zhi)名(ming)度(du)和(he)市(shi)場(chang)信(xin)譽(yu)方(fang)麵(mian)發(fa)揮(hui)了(le)不(bu)可(ke)或(huo)缺(que)的(de)作(zuo)用(yong)。精(jing)心(xin)設(she)計(ji)的(de)網(wang)站(zhan)不(bu)僅(jin)向(xiang)受(shou)眾(zhong)表(biao)明(ming)你(ni)關(guan)心(xin)品(pin)牌(pai)形(xing)象(xiang)，還(hai)能(neng)傳(chuan)達(da)與(yu)信(xin)譽(yu)良(liang)好(hao)的(de)品(pin)牌(pai)相(xiang)一(yi)致(zhi)的(de)誠(cheng)信(xin)水(shui)平(ping)。
本文將介紹幾個適合小企業網站的建議，幫你檢查你的網站是否足夠優秀。
Simplify navigation簡化導航
Over the past few years, website design has shifted and the most aesthetically pleasing sites have a clean design and scroll vertically. They’re broken up into chunks, either by background color or changing photos as you go from block to block. This simplifies the viewer’s experience and they are conscious of moving from one piece of information to another.
zaiguoqudejinianzhong，wangzhanshejiqushifashenglehendagaibian，meiguandewangzhanyibandoushihenganjingdeshejijiachuizhigundong。wangyebeibeijingsehuozhebianhuadezhaopianfenchengjigedakuai。zhedadajianhualefangwenzhedetiyan，rangtamenyisidaozijicongyitiaoxinxiyixianglingyitiao。
導dao航hang欄lan應ying該gai在zai每mei個ge網wang頁ye上shang的de明ming顯xian位wei置zhi，方fang便bian訪fang問wen者zhe找zhao到dao。導dao航hang欄lan應ying該gai清qing楚chu地di描miao述shu所suo指zhi網wang頁ye，這zhe樣yang訪fang問wen者zhe就jiu能neng很hen容rong易yi地di找zhao到dao他ta們men想xiang要yao的de東dong西xi。每mei個ge頁ye麵mian上shang的de內nei容rong，包bao文wen本ben、顏色與圖片，都不多不少，讓人感覺舒服。人們能夠輕鬆了解每個頁麵上的信息，並快速瀏覽整個網站。下圖華盛頓的一家小企業Compass Coffee網站，是流線型設計和清晰導航的絕佳範例。
控製你的時尚欲
womenyijingzhidao，zaiwangzhanshejizhongzuihaozhishiyongerzhisanzhongzitihuoyanse。henduojianzhangongjutigongledaliangtiaosebanhezitigongyonghuxuanze，keqianwanbuyaobeiguhuo。quedinghaonenggoudaibiaonidepinpaidezitiheyansehou，jiujianchidaodi。shufatihexietizikenengkanqilaihenmei，danbianrenqilaiqueyounandu。xuanzeyansehezitishiyaoshikejinjikeduxingdezhongyaoxing。ruguoniyoulogo，請確保字體和顏色與之鋪排。網站上的任何內容都應該與你的logo互補，一起打造一個有辨識度的品牌。
移動端
“移動優先”是2016niandereci。congdaqiyedaoyingxiaozhuanyerenshi，douzaibayidongyouhuafangjinzijidezhanlvezhong。renmenyuelaiyueyilaizhinengshoujihepingban，yinci，youyigeyidongyouhuadewangzhanchengweiyizhongbixu。zaifabuzhiqian，qingquebaoqishejishihebutongchicundepingmu。
企業關鍵信息
zaiyemianshejishi，henrongyihulvezijideqiyexinxi。nixuyaoyigezhuanmendelianxixinxiyemian，huozhebazhexiexinxifangdaoyemeiheyejiaozhong。wulundaodizainali，fangwenzhedouqiwangnengzaiyigedifangkandaosuoyoudexinxi，erbushidaochusousuogezhongjichuxinxi，baokuodanbuxianyudianhuahaoma、電子郵箱、實際地址、辦公時間等。電子郵箱應該加超鏈接，人們點擊之後就可以直接發送郵件。
一個小提議，郵箱最好包含你的域名在內。當潛在客戶在你的網站看到一個AOL或者Yahoo郵箱時，他們會覺得你不夠專業。
社交媒體分享
wangzhanyoulefangwenzhezhihou，nihuixiangyaotamenbanideneirongfenxiangchuqu，tongguodianziyoujianhuozheshejiaomeiti。shejiaofenxiangbujinkeyitishengpinpaizhimingdu，haikeyizengjiawangzhanliuliangheSEO排名。這三個方麵都是你在打造企業品牌形象時需要慎重考慮的因素。
nikeyijiangshejiaofenxianggongjuanzhuangdaowangzhanshang，yunxuyonghuxuanzezainagepingtaifenxiangnideneirong。fenxiangzhegegongnengbuxuyaozaimeigeyemianchuxian，danyidingyaobuzhoujiandan。ruguozhishaoxuyaosancidianjicainengfenxiang，nanihenkenenghuishiquyigeyonghufenxiang。
Trustworthy indicators值得信賴的指標
xinrenshixiaoqiyeshengcundegenben，zheyidianxuyaotixianzaiwangzhanshang。youxuduofangfakeyixiangqianzaikehuzhanshinidedaodebiaozhun。shouxianniyaoyouyigexinrenqianzhang，xiangfangwenzhezhanshinidewangzhandehefaxing，biaomingdisanfangshoujilegongsidexinxibingquerenlexinxidezhenshixing。zhexieqianzhangyupingzhengshiqianzaikehujuedinggouwushideyiju。shishishang，Comodo Group Survey的研究顯示，“大約70%的網購者會出於‘不信任’而取消訂單。”
下麵是排名靠前的幾個信任簽章。
信xin息xi經jing過guo驗yan證zheng後hou，可ke以yi嚐chang試shi在zai網wang站zhan上shang添tian加jia客ke戶hu評ping論lun。真zhen實shi的de客ke戶hu評ping論lun反fan應ying的de是shi對dui你ni的de產chan品pin和he服fu務wu的de無wu偏pian見jian第di三san方fang意yi見jian，能neng夠gou增zeng加jia潛qian在zai客ke戶hu對dui你ni的de信xin任ren度du。
