通過交互內容提高網站轉化率的5個方法
2019.08.19
網站轉化率代表數字市場和SEOdezhongjimubiao。zhengyinruci,wangzhanneirongdechuangjianzhe,zuozhe,shejishimenyaofuzejiejuegaozhiliangdechuangxinwenti。ninruhecainenggourangwangzhanxiyingengduorendeyanqiu,rangtamenchengweininzhongshideguke?
1.使用響應式的圖表和信息表
人(ren)們(men)喜(xi)歡(huan)在(zai)瀏(liu)覽(lan)他(ta)們(men)喜(xi)歡(huan)的(de)網(wang)站(zhan)時(shi)以(yi)易(yi)於(yu)理(li)解(jie)的(de)方(fang)式(shi)查(zha)看(kan)數(shu)字(zi)和(he)統(tong)計(ji)數(shu)據(ju)。在(zai)這(zhe)種(zhong)情(qing)況(kuang)下(xia),交(jiao)互(hu)式(shi)內(nei)容(rong)可(ke)用(yong)於(yu)可(ke)視(shi)化(hua)圖(tu)表(biao),信(xin)息(xi)表(biao),圖(tu)形(xing)和(he)其(qi)他(ta)數(shu)字(zi)數(shu)據(ju)。這(zhe)樣(yang)的(de)原(yuan)則(ze)可(ke)以(yi)應(ying)用(yong)於(yu)各(ge)種(zhong)各(ge)樣(yang)的(de)內(nei)容(rong)創(chuang)意(yi),確(que)保(bao)圖(tu)表(biao)和(he)信(xin)息(xi)表(biao)甚(shen)至(zhi)吸(xi)引(yin)那(na)些(xie)可(ke)能(neng)對(dui)數(shu)據(ju)和(he)百(bai)分(fen)比(bi)不(bu)感(gan)興(xing)趣(qu)的(de)用(yong)戶(hu)。同(tong)時(shi),可(ke)以(yi)為(wei)您(nin)的(de)品(pin)牌(pai)或(huo)您(nin)的(de)客(ke)戶(hu)帶(dai)來(lai)更(geng)高(gao)的(de)轉(zhuan)化(hua)率(lv)和(he)後(hou)續(xu)收(shou)入(ru)。
2.整合民意調查或測驗
zuizhijiedehudongneirongxingshizaiyuminyitiaozha。ninbuxuyaoguangfandeshejiyuanzehuowangyeshejizhishilaiweinindepinpaihuogongsichuangjiancileijiaohushineirong。ketongguodianziyoujianhuolianjiegongxiangfasonggeiqianzaikehu,kehuhuoqianzaideliyixiangguanzhe。jiangbiaodan,tiaozhahuoceyanfasonggeinindelianxiren,huotongguoshejiaomeitiqudaofenxiang,yizengjiafugaimianhezhuanhuacishu。
3.利用互動視頻資料
zaijiaohuxingfangmian,renmendehenshaodiyigeguanliandaoshipinzhizuo。raner,zuijindequshixianshi,zaijiaohushishipinfangmianshouhuanyingchengduyuelaiyuegao。zhezhongleixingdeneirongkeyitongguoyixiechuangzaoxingsiweibeigaizhuangchengyingxiaocailiaohexingyetedingdeguanggao。
4.提供情境或自我評估測試或其他測驗
評ping估gu測ce試shi在zai網wang上shang領ling域yu非fei常chang受shou歡huan迎ying,這zhe些xie測ce試shi在zai自zi我wo評ping估gu基ji礎chu上shang運yun行xing,這zhe意yi味wei著zhe您nin隻zhi需xu要yao很hen少shao的de背bei景jing知zhi識shi就jiu可ke以yi與yu它ta們men進jin行xing交jiao互hu,而er且qie隻zhi需xu要yao很hen少shao的de時shi間jian來lai完wan成cheng,從cong客ke戶hu的de角jiao度du來lai看kan,它ta可ke以yi促cu進jin互hu動dong和he轉zhuan換huan。此ci類lei交jiao互hu式shi內nei容rong可ke用yong於yu向xiang市shi場chang推tui出chu新xin產chan品pin或huo從cong您nin的de社she交jiao媒mei體ti關guan注zhu者zhe池chi或huo電dian子zi郵you件jian列lie表biao中zhong吸xi引yin新xin客ke戶hu。
5.創建交互式電子郵件內容
jiaohushidianziyoujianneirongtongchangdaiyouchaolianjie,zhexiechaolianjiezhixiangchanpinyemian,dingyuebiaodanhuoqitazhuanhuanfangfa。xuyaoyixiechuangzaolilaijilijieshouzhedianjichaolianjiebingwanchengnidebaojia。weiletigaojiaohuxing,dianziyoujiantongchangbaohanGIF和動畫,具體取決於行業,品牌和活動,鼓勵讀者采取具體行動。交互式GIF和動畫可以讓你的電子郵件脫穎而出。
無wu論lun您nin的de業ye務wu是shi什shen麼me,或huo者zhe您nin所suo處chu的de行xing業ye是shi什shen麼me,轉zhuan換huan都dou將jiang在zai您nin的de整zheng體ti成cheng功gong和he發fa展zhan中zhong發fa揮hui重zhong要yao作zuo用yong。如ru果guo您nin想xiang讓rang觀guan眾zhong參can與yu到dao新xin鮮xian刺ci激ji的de內nei容rong中zhong,趕gan快kuai行xing動dong起qi來lai吧ba!
1.使用響應式的圖表和信息表
人(ren)們(men)喜(xi)歡(huan)在(zai)瀏(liu)覽(lan)他(ta)們(men)喜(xi)歡(huan)的(de)網(wang)站(zhan)時(shi)以(yi)易(yi)於(yu)理(li)解(jie)的(de)方(fang)式(shi)查(zha)看(kan)數(shu)字(zi)和(he)統(tong)計(ji)數(shu)據(ju)。在(zai)這(zhe)種(zhong)情(qing)況(kuang)下(xia),交(jiao)互(hu)式(shi)內(nei)容(rong)可(ke)用(yong)於(yu)可(ke)視(shi)化(hua)圖(tu)表(biao),信(xin)息(xi)表(biao),圖(tu)形(xing)和(he)其(qi)他(ta)數(shu)字(zi)數(shu)據(ju)。這(zhe)樣(yang)的(de)原(yuan)則(ze)可(ke)以(yi)應(ying)用(yong)於(yu)各(ge)種(zhong)各(ge)樣(yang)的(de)內(nei)容(rong)創(chuang)意(yi),確(que)保(bao)圖(tu)表(biao)和(he)信(xin)息(xi)表(biao)甚(shen)至(zhi)吸(xi)引(yin)那(na)些(xie)可(ke)能(neng)對(dui)數(shu)據(ju)和(he)百(bai)分(fen)比(bi)不(bu)感(gan)興(xing)趣(qu)的(de)用(yong)戶(hu)。同(tong)時(shi),可(ke)以(yi)為(wei)您(nin)的(de)品(pin)牌(pai)或(huo)您(nin)的(de)客(ke)戶(hu)帶(dai)來(lai)更(geng)高(gao)的(de)轉(zhuan)化(hua)率(lv)和(he)後(hou)續(xu)收(shou)入(ru)。
2.整合民意調查或測驗
zuizhijiedehudongneirongxingshizaiyuminyitiaozha。ninbuxuyaoguangfandeshejiyuanzehuowangyeshejizhishilaiweinindepinpaihuogongsichuangjiancileijiaohushineirong。ketongguodianziyoujianhuolianjiegongxiangfasonggeiqianzaikehu,kehuhuoqianzaideliyixiangguanzhe。jiangbiaodan,tiaozhahuoceyanfasonggeinindelianxiren,huotongguoshejiaomeitiqudaofenxiang,yizengjiafugaimianhezhuanhuacishu。
3.利用互動視頻資料
zaijiaohuxingfangmian,renmendehenshaodiyigeguanliandaoshipinzhizuo。raner,zuijindequshixianshi,zaijiaohushishipinfangmianshouhuanyingchengduyuelaiyuegao。zhezhongleixingdeneirongkeyitongguoyixiechuangzaoxingsiweibeigaizhuangchengyingxiaocailiaohexingyetedingdeguanggao。
4.提供情境或自我評估測試或其他測驗
評ping估gu測ce試shi在zai網wang上shang領ling域yu非fei常chang受shou歡huan迎ying,這zhe些xie測ce試shi在zai自zi我wo評ping估gu基ji礎chu上shang運yun行xing,這zhe意yi味wei著zhe您nin隻zhi需xu要yao很hen少shao的de背bei景jing知zhi識shi就jiu可ke以yi與yu它ta們men進jin行xing交jiao互hu,而er且qie隻zhi需xu要yao很hen少shao的de時shi間jian來lai完wan成cheng,從cong客ke戶hu的de角jiao度du來lai看kan,它ta可ke以yi促cu進jin互hu動dong和he轉zhuan換huan。此ci類lei交jiao互hu式shi內nei容rong可ke用yong於yu向xiang市shi場chang推tui出chu新xin產chan品pin或huo從cong您nin的de社she交jiao媒mei體ti關guan注zhu者zhe池chi或huo電dian子zi郵you件jian列lie表biao中zhong吸xi引yin新xin客ke戶hu。
5.創建交互式電子郵件內容
jiaohushidianziyoujianneirongtongchangdaiyouchaolianjie,zhexiechaolianjiezhixiangchanpinyemian,dingyuebiaodanhuoqitazhuanhuanfangfa。xuyaoyixiechuangzaolilaijilijieshouzhedianjichaolianjiebingwanchengnidebaojia。weiletigaojiaohuxing,dianziyoujiantongchangbaohanGIF和動畫,具體取決於行業,品牌和活動,鼓勵讀者采取具體行動。交互式GIF和動畫可以讓你的電子郵件脫穎而出。
無wu論lun您nin的de業ye務wu是shi什shen麼me,或huo者zhe您nin所suo處chu的de行xing業ye是shi什shen麼me,轉zhuan換huan都dou將jiang在zai您nin的de整zheng體ti成cheng功gong和he發fa展zhan中zhong發fa揮hui重zhong要yao作zuo用yong。如ru果guo您nin想xiang讓rang觀guan眾zhong參can與yu到dao新xin鮮xian刺ci激ji的de內nei容rong中zhong,趕gan快kuai行xing動dong起qi來lai吧ba!












